Shains - Say it Wear It Mean It - Recycled Green Jewelry Fashion
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Shains - Say it Wear It Mean It - Recycled Green Jewelry Fashion
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About Shains

Shains are an exciting new way to say what you want, wear it, and mean it!

Shains are recycled accessories that encourage and empower people to make their own statements and change them whenever they want! Shainsware, the company, is dedicated to producing eco-friendly products that are useful and empowering. We donate a percentage of net profits to environmental organizations. Shains products are made of recycled and recyclable parts and everything Shains produces is certified lead free. Shains packaging is also recycled and recylable. Shains manufactures bracelets, necklaces, pet collars, hair bands, key chains, and much more all designed to work with Shains interchangeable icons and letters.

60 Recyclable Shains Elements

Shains Bracelet + 100 Elements

Key Facts:
  • Shains are made of recycled materials
    • Bracelets & Cuffs are made of recycled TRE (Thermoplastic Elastomer, a rubber)
    • Elements are made of recycled ABS (Acrylonitrile Butadiene Styrene)
    • Packaging is made of recycled papers, bard are polypropylene, lease harmful to the environment
  • Shains are recyclable when you are ready to go and get new ones.
  • Shainsware, gives back a percentage of net profits to environmental organizations.
Her Story:
Shains was ideated by owner Ewa Martinoff who, while driving home in LA traffic from her corporate job, was musing over her laptop computer's power cord 'bundler' which she had wrapped around her wrist. She had long ago realized that everyone should have a chance and voice to make their own statement and that this bracelet/power cord 'bundler' could be a great means to that end. The awareness of how much we consume and how valuable our resources are meant it couldn't just be another product. A year later and many trials to ensure an eco-friendly product proposition, Shains debuted at stores in November 2007.

Tha name SHAINS began as an acronym (developed by Ewa and her daughter Natasha Martinoff) - State How Action Is a Necessary Solution. Ewa and Natasha quickly realized that the expanded version of this acronym was not going to an easily memorable statement, so 'say it wear it mean it', became their slogan while the name SHAINS stuck.

The team and advisors to the company incorporate over 50 years of toy and gift industry experience with brands that include Mattel Toys, Warner Bros, Hello Kitty, and Nestle, just to name a few.